Digital Marketing involves leveraging online platforms, channels, and strategies to promote brands, products, or services. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email campaigns, content creation, and pay-per-click (PPC) advertising. By using digital tools and data-driven techniques, businesses can target specific audiences, track performance in real time, and achieve measurable results. Digital marketing helps organizations increase their online presence, drive traffic, and convert leads into customers, making it an essential component of modern business growth.